Marketing Coordinator - SS

Summary

The Marketing Coordinator supports the execution and optimization of digital marketing initiatives that promote Baker Construction Enterprises’ business goals, recruiting efforts, and brand visibility. S/he assists with website updates, SEO efforts, social media management, digital campaigns, reporting, and content optimization across key digital platforms. The Marketing Coordinator is organized, detail-oriented, and collaborative, with strong communication skills and a solid understanding of digital marketing strategies and tools.

Roles and Responsibilities

The Marketing Coordinator will perform the following duties in a safe, productive, and effective manner:

• Supports website updates, edits, and page builds within the company’s content management system
• Assists with creating and updating landing pages for campaigns, events, recruiting efforts, business development initiatives, and internal requests
• Reviews website pages (internal and external) for consistency, clarity, broken links, formatting issues, and overall user experience
• Supports ongoing website improvement efforts, including page organization, navigation updates, content cleanup, and conversion-focused enhancements
• Conducts keyword research to support website content, blog posts, landing pages, recruiting content, and campaign initiatives
• Assists with on-page SEO updates, including page titles, meta descriptions, headings, internal links, image alt text, and content optimization
• Supports structured data and schema markup recommendations to improve search visibility and AI search readiness
• Helps identify content gaps and opportunities based on search trends, audience needs, competitor activity, and business priorities
• Collaborates with writers, designers, and subject matter experts to develop SEO-informed content
• Monitors organic search performance and provide recommendations for improving visibility, engagement, and website traffic
• Supports organic social media planning, scheduling, posting, and monitoring across company's social channels
• Helps develop social media content that supports recruiting, culture, brand awareness, project highlights, thought leadership, and business development
• Monitors social media engagement, comments, messages, mentions, and relevant industry activity
• Assists with maintaining social content calendars and coordinating approvals
• Tracks social media performance and identifies opportunities to improve engagement, reach, and content effectiveness
• Ensures social media content aligns with Baker Constructions brand standards, voice, messaging, and visual guidelines
• Assists with the execution of digital marketing campaigns across channels such as websites, email, social media, paid media, and landing pages
• Supports campaign setup needs, including tracking links, UTM parameters, landing page coordination, creative asset organization, and content updates
• Helps maintain campaign documentation, timelines, deliverables, and reporting notes
• Monitors campaign performance where applicable and help identify opportunities for optimization
• Assists with tracking and reporting on digital marketing performance across websites, SEO, social media, email, and paid campaign initiatives
• Assists with gathering data from platforms such as Google Analytics, Google Search Console, social media tools, and reporting dashboards
• Monitors key digital metrics, including website traffic, engagement, conversions, keyword visibility, social performance, and campaign activity
• Uses data and feedback to recommend updates that improve content performance, user experience, and campaign outcomes
• Manages assigned digital marketing tasks, timelines, and deliverables with strong attention to detail
• Coordinates with internal marketing team members, subject matter experts, and stakeholders to move projects forward
• Helps organize digital assets, website requests, campaign materials, reporting documents, and project records
• Supports quality control by reviewing materials for accuracy, consistency, formatting, and brand alignment
• Communicates project status, updates, questions, and potential roadblocks in a timely manner
• Contributes to a collaborative, solutions-oriented marketing team environment

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Marketing, Business, Public Relations, or related field preferred.
• Minimum of 2 years of experience in digital marketing, website management, SEO strategy, content creation, social media engagement, or marketing coordination.
• Experience supporting website updates, social media content, SEO initiatives, and digital reporting
• Experience with content management systems such as WordPress or similar platforms
• Experience managing multiple concurrent projects or requests in a collaborative environment
• Proficiency with Microsoft Office Suite and Teams
• Experience with social media scheduling and reporting platforms
• Familiarity with UTM tracking, campaign URLs, and digital reporting best practices
• Experience working in B2B, construction, industrial, manufacturing, engineering, or professional services environments preferred

The following competencies are needed to successfully perform this job:

• Excellent written and verbal communication skills, with the ability to create clear, engaging, and professional marketing content across digital and print platforms
• Excellent proofreading, editing, and organizational skills with strong attention to detail
• Ability to communicate effectively with internal teams, external partners, and vendors in a collaborative environment
• Strong interpersonal skills with the ability to manage multiple priorities, respond professionally, and adapt communication styles to different audiences
• Ability to present ideas, coordinate projects, and maintain consistent brand messaging across channels
• Basic to intermediate math and analytical skills, including the ability to interpret data, track metrics, and manage marketing reports and budgets
• Ability to use Google Analytics, Google Search Console, Google Tag Manager, or similar reporting tools
• Ability to work collaboratively with cross-functional teams, vendors, and partners to support marketing initiatives and project goals
• Ability to communicate professionally, manage multiple priorities, and contribute to a team-oriented, fast-paced work environment
• Ability to define problems, collect information, establish facts, and draw valid conclusions
• Ability to exercise sound judgment, prioritize tasks, and make informed decisions in a fast-paced environment
• Strong analytical thinking skills with the ability to interpret data, evaluate outcomes, and support strategic marketing decisions
• Ability to adapt quickly, think critically, and manage multiple projects while maintaining accuracy and attention to detail
• Ability to exercise independent judgment, think critically, and adapt to changing priorities and deadlines